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The Restoration Team
More Than Disaster Relief: Housing Repairs Restoring Stability & Dignity for over 500 Families Across Houston
January 1, 2025
ABOUT OUR CLIENT
The Restoration Team (TRT) is a Houston-based Volunteer Home Repair Agency mobilizing volunteers to repair homes and restore lives. Their mission is simple yet powerful: mobilize volunteers, repair homes, and restore lives — ensuring families across Houston can live in safe, dignified, and affordable housing.
THEIR CHALLENGE
TRT originally approached Sky Collective for fundraising support. But after evaluating their communications, we uncovered a deeper issue: they were being seen primarily as a disaster relief organization — when in reality, they are a frontline solution to housing inequality and affordable housing preservation, serving families every week, not just after storms.
Their story needed clarity. Their brand needed re-positioning.
HOW SKY COLLECTIVE SUPPORTED
TRT partnered with Sky Collective through our Intermediate Package, allowing us to step in as their ongoing communication and fundraising partner.
We redefined their brand narrative around housing justice by:
- Developing an education-driven content strategy highlighting TRT’s role in:
- Preserving affordable housing
- Preventing displacement and gentrification
- Promoting health and safety
- Reducing financial burdens on families
- Supporting seniors aging in place
- Strengthening neighborhoods
- Partnering with affordable housing initiatives
- Designed and assisted with printing for a van wrap for organizational local awareness.
- Producing consistent social media and storytelling that showcases the real impact of donors and volunteers across Houston.
- Leading their annual fundraising efforts — including event design, save-the-dates and invitations, printed materials, visual assets, event production, and even decor support.
- Creating both digital and printed campaigns for end-of-year giving and celebrating the milestone of approaching their 500th family served.
THE RESULTS
- A clear repositioning from “disaster relief” to “housing justice advocate”
- Increased donor and volunteer engagement through education-based storytelling
- A polished, professional fundraising experience
- City-wide recognition of TRT as a leader in affordable housing preservation
THE FUTURE
As The Restoration Team approaches the milestone of serving their 500th family, Sky Collective continues to walk alongside them — helping rally the Houston community around housing justice, dignity, and the belief that every family deserves a safe place to call home.
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