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Beyond Legacy
Changing the Conversation Around Death
February 26, 2025
ABOUT OUR CLIENT
Beyond Legacy is a Houston-based nonprofit providing compassionate end-of-life planning and support through holistic Death Doula services — offering emotional, spiritual, and practical care to individuals and families navigating life’s final season.
THEIR CHALLENGE
Founder Catherine had spent years working in the end-of-life care space and felt a clear call to create something different — a nonprofit built on transparency, ethics, and dignity in an industry often known for confusion and exploitation. She needed a brand that could introduce an unfamiliar service model, educate the community, and build immediate trust with families in vulnerable moments.
HOW SKY COLLECTIVE SUPPORTED
Sky Collective partnered with Beyond Legacy through our Brand Launch Package, taking time to deeply understand the heart behind the mission and the unique needs of the community they serve.
We delivered:
- A compassionate brand identity rooted in clarity, dignity, and trust
- A new website designed to educate families on Death Doula services and holistic end-of-life care
- Clear, approachable messaging to normalize conversations around death
- Launch collateral to equip Catherine to share her mission with confidence
THE RESULTS
- A fully launched nonprofit with a professional, trustworthy presence
- Clear community education around what a Death Doula is and how the service helps families
- A brand positioned to lead with ethics in a misunderstood industry
THE FUTURE
Beyond Legacy is redefining how Houston families experience end-of-life care — and Sky Collective is proud to have helped build the foundation that will continue bringing dignity, compassion, and ethical support to families when they need it most.
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