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A Lighted Path
Creating a Lighted Path for Houston’s Underserved Youth
July 20, 2023
ABOUT OUR CLIENT
A Lighted Path is a Houston-based 501(c)(3) nonprofit created by the Church of St. John the Divine to help underserved children and youth chart a path toward a flourishing life. Their work focuses on preparing at-risk children for kindergarten and supporting youth who age out of foster care as they step into independence.
THEIR CHALLENGE
A Lighted Path experienced rapid growth early on. While their mission expanded, their brand and communication systems lagged behind — leaving them with scattered initiatives, unclear messaging, and limited tools to tell their story or scale donor support citywide.
HOW SKY COLLECTIVE SUPPORTED
Sky Collective partnered with A Lighted Path from the beginning — supporting their 501(c)(3) formation, early messaging, and organizational launch. As their mission matured, we led a full rebrand that shifted their identity from initiative-based to program-focused, aligning their story around two core pillars:
- Early Childhood Development
- Foster Care to Independence
We honored their flagship partner, the Church of St. John the Divine, while positioning A Lighted Path for sustainable partnerships across Houston. Our team also produced and led their first annual fundraiser through strategic storytelling, video production, printed collateral, invitations, photography, and event execution.
Ongoing, we provide month-to-month marketing through our Intermediate Package — including social media management, donor newsletters, and photography coverage at key moments such as foster youth Christmas parties and early childhood volunteer days.
THE RESULTS
- Clear, program-driven brand identity
- Successful first annual fundraiser launch
- Consistent donor and volunteer communication
- Professional storytelling that reflects their growing impact
THE FUTURE
Sky Collective continues to walk alongside A Lighted Path as they expand across Houston and beyond — helping them raise the standard for how churches and lay leaders can step boldly into the lives of underserved youth.
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