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Bethel Heavenly Hands
Transforming a Food Pantry Into a Citywide Hub for Collective Impact
May 1, 2025
ABOUT OUR CLIENT
Bethel’s Heavenly Hands is a Houston-based community center and the #1 pantry partner of the Houston Food Bank — providing food assistance while expanding into wraparound, holistic care that addresses the deeper needs of their neighborhood.
THEIR CHALLENGE
When Bethel’s Heavenly Hands approached Sky Collective in late spring, they urgently needed affordable, immediate communication and fundraising support. Their biggest obstacle wasn’t just resources — it was perception. Their community saw them as only a food pantry, while in reality they were becoming a full-service community hub offering wraparound care.
HOW SKY COLLECTIVE SUPPORTED
Sky Collective said yes — and immediately went to work.
We bundled a website redesign with our Basic Media Package, building the plane while flying it. Over nine months, we helped reposition Bethel’s Heavenly Hands as a center of collective impact through:
- A new website clarifying their mission beyond food distribution
- Consistent social media and donor communications
- Campaign development that addressed Houston’s most urgent needs
When federal USDA cutbacks reduced Houston Food Bank deliveries by 40 trucks per month, we launched the “Hunger Can’t Wait” campaign — mobilizing community partners to replace lost resources. We also helped execute their annual “Boxes of Love” campaign, forming a partnership with the Pitre Boyz Foundation to Intercept Hunger before it reached Houston families.
THE RESULTS
- A transformed brand identity — from food pantry to community impact leader
- Stronger donor trust through clear, ongoing communication
- Increased community partnerships and citywide recognition
- Successful crisis-response fundraising during a time of federal cutbacks
THE FUTURE
Bethel’s Heavenly Hands is now recognized as more than a pantry — they are a model for collective impact in Houston. Sky Collective is proud to continue supporting their growth as they expand partnerships, address food insecurity, and lead the way in holistic community care.
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