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KMR-AV
A Business That Gives Back, Built to Grow. Developing Marketing Foundation and Sales Funnels.
June 1, 2026
ABOUT OUR CLIENT
KMR AV provides residential and commercial audio, video, and automation solutions across Houston — serving homeowners, builders, restaurants, bars, and high-end office environments with premium AV infrastructure.
THEIR CHALLENGE
KMR AV came to Sky Collective seeking more qualified sales leads. Through discovery, we identified a branding gap: while known for home automation, their commercial AV services were largely invisible — limiting growth in higher-value markets such as hospitality, corporate offices, and builder partnerships.
HOW SKY COLLECTIVE SUPPORTED
Sky Collective rebuilt their marketing foundation around three targeted customer journeys:
1. Residential Homeowners – Highlighting lifestyle automation solutions.
2. Commercial Clients – Positioning AV as a business investment for bars, restaurants, and office environments.
3. Home Builders – Showcasing the value of contracting AV services during the build phase.
To activate these pathways, we:
- Redesigned their website around segmented buyer journeys
- Built social media, direct mail, and email campaigns for each audience
- Produced short-form video ads to drive traffic and conversions
- Established a lead-focused sales funnel across all marketing channels
Along the way, KMR AV demonstrated the heart behind their business — donating and installing classroom projectors for Prestige Learning Institute, supporting immigrant and refugee families learning English in Houston.
THE RESULTS
- A clear brand repositioning across residential, commercial, and builder markets
- Increased lead quality through segmented buyer journeys
- A modern website built to convert, not just inform
- Expanded brand credibility within Houston’s commercial AV market
THE FUTURE
With a strong sales foundation in place, KMR AV is positioned for scalable growth — and Sky Collective is proud to champion a small business that combines technical excellence with a genuine commitment to giving back to the Houston community.
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