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Blue Bird Circle
Honoring a 100-Year Legacy While Inviting a New Generation
September 1, 2026
ABOUT OUR CLIENT
The Blue Bird Circle is a historic Houston nonprofit and resale shop whose proceeds fund research in pediatric neurology. For over a century, their resale store has been a beloved community staple — blending philanthropy, style, and impact.
THEIR CHALLENGE
After launching a new website, Blue Bird Circle needed a creative partner who understood nonprofit storytelling and could honor a legacy brand while helping engage a younger generation — without losing the loyalty of their long-time supporters. They soon jumped on our afforable Social Media Package!
HOW SKY COLLECTIVE SUPPORTED
Sky Collective stepped in as their ongoing creative and engagement partner — working closely with the dedicated team of Blue Bird Circle ladies who keep us on our toes.
Our team supports them through:
- Creative direction and branding for their annual gala
- Visual campaigns for their iconic Couture Bouquet launch
- Ongoing social media strategy to bridge legacy donors with emerging supporters
- Storytelling that celebrates heritage while keeping the brand fresh and relevant
THE RESULTS
- A refreshed, vibrant digital presence that honors tradition
- Increased engagement across multiple generations
- Elevated branding for key fundraising moments and events
- Continued relevance of a 100-year-old institution in a modern city
THE FUTURE
Blue Bird Circle’s legacy continues to flourish — and Sky Collective is proud to help ensure that the next generation of Houstonians not only discovers this iconic organization, but becomes deeply invested in its mission to fund life-changing pediatric neurology research.
"Because of thoughtful storytelling and consistent presence, our message is reaching farther than ever before! The growth in name recognition—for both The Blue Bird Circle and our BB Resale Shop—has been remarkable, and it shows in the increased engagement, community awareness, and support we continue to see!"
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