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Every year, nonprofits across the country see a surge in generosity as the calendar draws to a close. And the data backs it up — especially when it comes to Baby Boomers. Studies consistently show that donors age 60+ are significantly more responsive to direct mail, with mail appeals often outperforming email in response rates by several multiples. This generation values trust, clarity, and the tangible experience of holding a letter in their hands — making year-end mailers a powerful tool for engagement.
At Sky Collective, we’ve taken these insights and built a bundled End-of-Year Giving campaign that meets donors where they are. Because generosity looks different across generations.
Baby Boomers still prefer giving by check or traditional mail. Gen X and Millennials are far more likely to give online — even with credit card processing fees — which is why we help clients offer ACH giving options that reduce costs while making generosity easy. Instead of choosing one channel, we activate all of them: direct mail, email campaigns, social storytelling, landing pages, and donation funnels that work together seamlessly.
We also help educate donors on non-traditional ways to give, especially for high-net-worth supporters. Gifts of stock, bonds, and mutual funds can unlock significant tax advantages — and through in-house processes or trusted partners like the National Christian Foundation, we help organizations communicate these opportunities with clarity and confidence.
The reality is this: end-of-year giving is not just about timing — it’s about being present, consistent, and being loud in the room. When organizations communicate clearly, repeatedly, and across the right platforms, generosity follows.
As a commnunication and fundraising agency, Sky Collective makes end-of-year campaigns a strategic priority for every client — because we see the return on investment year after year. When story meets strategy, generosity becomes inevitable.
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