Sky Collective Rebrand Proposal

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Purpose

At Sky Collective, we believe a rebrand is more than a new logo or website—it is the foundation for how an organization communicates its mission, builds trust, and inspires action.

The goal of this rebrand for Kenya Hope is to create a holistic, unified communication ecosystem that clearly tells your story, elevates your impact, and engages:

• Current and future donors
• Volunteers and advocates
• Strategic partners and community leaders

This rebrand will position Kenya Hope to effectively share the transformative work happening through your:

• Hope Center community transformation model
• Widow support programs
• Student development initiatives

Scope of Work

1. Brand Identity Development

A complete visual and messaging overhaul that reflects the heart and impact of Kenya Hope.

Deliverables:

• Primary Logo
• Secondary Logo
• Icon / Thumbnail Variations
• Full Logo Suite in:
  • PNG
  • JPG
  • Vector (AI / EPS / SVG)
• Color Palette
• Typography System

2. Brand Guidelines + Messaging Framework

A structured guide to ensure consistency across all communications.

Includes:

• Brand Style Guide (colors, fonts, logo usage)
• Messaging Framework:
  • Mission & Vision refinement
  • Key messaging pillars
  • Donor-facing language
  • Program descriptions
• Copy Templates:
  • Website copy structure
  • Social media captions
  • Email / newsletter framework

3. Website Design & Development

A fully redesigned, modern website built to engage and convert.

Core Pages Included:

1. Home Page
2. Who We Are
3. Our Programs
4. Giving Page
5. Contact Page

Features:

• Mobile-responsive design
• Donation integration
• Story-driven layout
• Clear calls-to-action (Give, Volunteer, Learn More)
• SEO-friendly structure

4. Digital Platform Alignment

We ensure your digital presence reflects your new brand across all platforms.

Includes:

• Facebook Page refresh
• Instagram optimization
• Google Business Profile update
• Profile imagery + bios aligned with new messaging
• Branded highlight covers / templates

5. Rebrand Launch Support

To ensure a smooth and impactful rollout:

• Launch announcement guidance
• Social rollout plan
• Messaging for donor communication
• Internal brand transition support

Optional Add-On: Program Photo & Video Shoot

To visually capture the impact of Kenya Hope on the ground.

Option A: On-Site Production

• Travel required for Sky Collective or Nairobi-based team
• Custom quote based on scope + logistics

Option B: Credit Alternative

• $500 credit applied toward:
  • Business cards
  • Flyers
  • Brochures
  • Event / donor collateral (EDC materials)

Project Timeline (Estimated 3 Months)

Month 1: Discovery + Brand Development

• Vision & strategy sessions
• Brand identity concepts
• Messaging development
• Initial logo directions

Month 2: Design + Website Build

• Finalize brand identity
• Website design + development
• Content integration
• Platform alignment begins

Month 3: Refinement + Launch

• Website revisions + QA
• Social platform updates
• Final brand guideline delivery
• Launch preparation + rollout

Investment & Payment Terms

Total Investment: $6,000

• $3,000 Deposit (50%) — due at project start
• $3,000 Final Payment (50%) plus any addtional deliverables — due upon completion

Included Value

In addition to core deliverables, this package includes:

• Strategic brand consulting throughout the process
• Donor-focused messaging refinement
• Long-term communication foundation development
• Systems designed to scale with your growth

The Vision

This rebrand is not simply about creating a new look—it is about building a lasting communication foundation that:

• Tells the story of Kenya Hope with clarity and conviction
• Inspires deeper donor engagement and generosity
• Activates volunteers and partners
• Positions Kenya Hope for sustainable growth

Our heart is to help Kenya Hope communicate its impact in a way that matches the depth of transformation already taking place to a crrent and future audiences!