Kailee Mills Foundation

Overview

The Kailee Mills Foundation continues to play a vital role in saving lives by advancing awareness, education, and community engagement around seatbelt safety.

As the organization enters a season filled with key programs, partnerships, and public-facing events, the opportunity exists to strengthen digital presence, streamline communications, and build momentum toward both mission impact and donor engagement.

This proposal outlines a short-term strategic engagement designed to support:

• Ongoing social media visibility
• Key campaign execution
• Event communications
• Sponsor engagement
• Scholarship awareness
• Donor & partner relationship touchpoints

All with the shared goal of:

Reducing fatalities and injuries resulting from non-seatbelt use through awareness, education, and community involvement.

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Key Focus Areas of Support

1. Social Media Strategy & Execution

Support the Foundation’s current cadence while enhancing visibility around:

• Mission storytelling
• Upcoming initiatives
• Community partnerships
• Sponsor recognition
• Public awareness messaging

Content would include:

• Event promotion
• Campaign awareness
• Sponsor spotlights
• Scholarship storytelling
• Safety education moments
• Community engagement highlights

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2. Event Communications Support

Buckle Up Bowl (First Responders)

Support would include:

• Invitation communication strategy
• Department outreach collateral
• Public-facing promotional content
• Sponsor recognition
• Attendee communication support
• Day-of media capture coordination

Goal:
Position the Buckle Up Bowl as both a meaningful community event and a mission-forward awareness moment.

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Golf Tournament (April)

Strategic communications support for:

• Team recruitment momentum
• Sponsor visibility
• Invitation management
• Hole sponsor collateral
• Yard signage coordination
• Sponsor acknowledgment assets

Additional emphasis on:

• Supporting existing title sponsors
• Highlighting the Golf Cart Sponsor
• Driving team fill-rate through consistent communications

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3. Senior Scholarship Awareness Campaign

Develop a focused storytelling campaign to:

• Increase awareness
• Highlight impact
• Elevate recipient stories
• Encourage donor participation

This campaign would help position the scholarship program as a tangible extension of Kailey’s legacy and the Foundation’s commitment to youth safety and leadership.

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4. Newsletter Strategy Enhancement

Continue management of the monthly newsletter while introducing:

Segmented communications for:

• Key donors
• Community partners
• Volunteers
• Event participants

This higher-touch approach allows the Foundation to:

• Strengthen relationships
• Improve retention
• Increase engagement
• Provide mission-relevant updates to the right audiences

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Scope of Engagement

Core Retainer Support

Includes:

• Ongoing social media management
• Website updates / light maintenance
• Monthly newsletter management

Investment: $1,000 / month

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Event & Campaign Communications Layer

Additional support required to execute:

• Buckle Up Bowl
• Golf Tournament
• Scholarship Awareness Campaign
• Sponsor & attendee communications
• Event collateral development

Includes:

• Communication planning
• Sponsor visibility assets
• Invitation support
• Campaign content development

Additional Investment: $300–$800 / month

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Estimated Total Monthly Investment

Tier

Monthly Investment

Core Communications Retainer

$1,000

Event & Campaign Support

$300 – $800

Estimated Total

$1,300 – $1,800 / month

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Engagement Timeline

Proposed duration:

2–3 Month Strategic Support Window

This allows for:

• Full Buckle Up Bowl support
• Golf Tournament runway
• Scholarship campaign rollout
• Improved donor & partner communication systems

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Outcome Goals

By the end of this engagement, the Kailey Mills Foundation will have:

• Stronger event visibility
• Streamlined communications
• Enhanced sponsor experience
• Increased scholarship awareness
• More intentional donor & partner engagement
• A consistent digital presence aligned with mission impact

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Next Steps:

Our goal is to increase activity — but to build meaningful momentum around the Foundation’s work during this important season of awareness and community activation. To activiate your onboarding please click on your onboarding page: sky-collective-portal.lovable.app/onboarding/kailee-mills-foundation