Intersection Institute
Marketing & Communications Growth Proposal


Equipping 100 Churches & Organizations to Respond to the Mental Health Crisis
The Opportunity
Intersection Institute has already built something many organizations spend years trying to create—a proven, high-value solution.
With 26 training courses, weekly supervision and mentorship, peer-support systems, ethical AI-supported tools, and a growing network of church partners, the foundation is already in place.
The challenge isn't developing the product. It's helping more churches and organizations and organizations discover you.
The Goal
Reach 100 Churches & Organizations
Together, our focus is simple:
- Increase awareness of Intersection Institute
- Educate church leaders on the mental health crisis
- Position Intersection Institute as a trusted resource
- Expand cohort participation and strategic partnerships with other church networks
- Create sustainable growth through ongoing communications
Why This Matters
Churches are increasingly serving on the front lines of mental health needs, yet many leaders feel unprepared to respond effectively.
Intersection Institute bridges the gap between faith, science, and compassionate care by equipping churches with practical tools, mentorship, and support systems that help communities heal and flourish.
This isn't just another online course platform.
It's a comprehensive support system built around training, supervision, implementation, and community.
Recommended Growth Strategy
Brand Awareness
Educate churches and organizations on why mental health support matters and why this model exists.
Thought Leadership
Position Intersection Institute as a trusted voice at the intersection of faith, mental wellness, and community care.
Cohort Expansion
Grow regional cohorts that allow multiple churches to share resources, reduce costs, and create stronger peer-support networks.
Strategic Partnerships
Expand relationships with church networks, ministry associations, church planting movements, and organizational partners to accelerate adoption.
Communications & Marketing Support
Sky Collective Basic Package // $1,000/Month
Providing all foundational communication support needed to support growth and visibility:
✓ Social Media Management
✓ Monthly Email Newsletters
✓ Website Maintenance & Updates
✓ SEO Support
✓ Content Strategy & Planning
✓ Automated Email Journey Recommendations
Additional campaign support, sales collateral, presentations, fundraising materials, and marketing assets can be added as needed.
Why We Believe This Will Work
Intersection Institute already has the product, expertise, and mentorship model churches are looking for.
Our role is to help more people discover you and support direct sales and easy onboarding.
By consistently educating church leaders, sharing success stories, expanding strategic partnerships, and increasing visibility, we believe Intersection Institute is positioned to become a leading resource helping churches navigate the mental health crisis with wisdom, compassion, and confidence.
Next Steps.
We're not sure if this conversation is a little premature or if the timing is exactly right, but we've tried to make moving forward as simple as possible to explore ways we can create value together: calendly.com/sky-collective/discoverycall
As a former church leader, I know resources like Intersection Institute aren't just helpful—they're essential. Praying God continues to bless and multiply your impact as you equip churches to care for those navigating mental health challenge.