Imagination Library of Greater Houston

Marketing & Communications Proposal for Imagination Library of Greater Houston

Prepared by Sky Collective

A communications plan built for momentum

Imagination Library of Greater Houston is in a powerful season of growth.

You are serving thousands of children, equipping families early, building trusted partnerships across Houston, and laying the groundwork for even greater long-term impact. This is the right moment to strengthen the systems, storytelling, and digital presence that support that growth.

At Sky Collective, our goal is not simply to build a new website. Our goal is to help ILoGH create a stronger, more visible, more strategic communications foundation that helps you enroll more families, build more partnerships, and grow donor confidence. This proposal is built around three immediate priorities:

1. Launch the Welcome Baby Bag initiative right away

We will immediately design a landing page and flyer so your team can move forward with the Children’s Museum Houston baby bag initiative without delay.

2. Build a user-friendly, well-designed website in 3–4 weeks

We will create a professional website on Wix that is easier to manage, easier to navigate, and designed to support families, partners, and donors alike.

3. Strengthen your brand presence across Houston

While the website is being built, we will also activate your communications channels so that your social media, newsletters, flyers, and marketing strategy are working in real time to support growth.

Our approach: build while we grow

Rather than waiting until the website is complete to begin marketing, we recommend doing this work at the same time.

That means while we are building the new website, we are also helping ILoGH become more active and visible through its other communications channels. This allows your organization to gain traction immediately instead of losing momentum during a long build process.

This approach gives you both:

• immediate tools for outreach and enrollment
• long-term systems for sustainable growth

Immediate launch support

Landing page design

We will create a simple, clear landing page that supports your current outreach efforts and helps families understand the program quickly. This page can serve as a direct tool for the Welcome Baby Bag initiative while also helping guide users into the broader ILoGH experience online.

Flyer design

We will design a clean, parent-friendly flyer for distribution through Children’s Museum Houston and partner organizations.

This flyer design will be included in the project at no additional creative fee.
The same flyer can be produced with English on one side and Spanish on the other.

Print costs will be separate, but we are able to print bulk quantities at an affordable rate through our wholesale printer.

Website redesign and development

We recommend redesigning the ILoGH website on Wix so that it is:

• professional and visually strong
• easy to maintain internally
• clear for parents, donors, and partners
• better equipped for future growth

The website will be built with both clarity and usability in mind. We want families to easily understand what ILoGH does, who qualifies, and how to engage. We also want donors and community partners to quickly recognize the value and credibility of the work.

Website goals

• Create a more polished and trustworthy digital presence
• Improve the user experience for families and supporters
• Better communicate the mission, model, and impact of ILoGH
• Set up a site structure that can grow with the organization

Recommended website pages

• Home
• About
• How It Works
• Enroll a Child
• Partner With Us
• Donate
• Contact

Included in the website build

• custom page design
• website copy refinement and messaging support
• visual styling using updated colors and licensed fonts
• mobile-friendly formatting
• user-friendly backend setup in Wix

Visual brand support

Because ILoGH is operating under the broader Dolly Parton Imagination Library umbrella, this proposal assumes that the current logo remains in place.

To maximize value while staying within that framework, we will focus on the brand elements that will make the biggest difference right now:

• updated color palette
• licensed fonts
• refined visual styling
• cohesive design direction across website, flyers, and digital communications

While a full logo package is not included in this proposal, the result will still be a more polished and consistent brand presence.

Photography

A photoshoot is included as part of this package to help provide fresh, authentic visuals for the website and communications materials.

These images can be used across:

• the website
• newsletters
• social media
• partner and fundraising materials

Strong visuals will help ILoGH feel more relational, more credible, and more connected to the families and communities you serve.

Ongoing communications and marketing support

Once the website and launch process are underway, Sky Collective will continue supporting ILoGH with monthly communications and marketing services.

The goal here is not just maintenance. The goal is to help ILoGH build a stronger presence across Houston and create consistent external communication that supports enrollment, partnerships, and fundraising.

Monthly support includes

• social media content support
• newsletter creation and management
• website maintenance and updates
• graphic design support for flyers and communications pieces
• bi-weekly virtual strategy meetings
• ongoing fundraising and marketing strategy support

What this creates

With these pieces working together, ILoGH will be positioned to:

• stay active and visible online
• communicate more consistently with supporters and partners
• support campaigns and outreach efforts more effectively
• strengthen overall brand presence in the Houston area

Timeline

Weeks 1–2

• strategy kickoff
• landing page design
• flyer design for Welcome Baby Bag initiative
• begin activating social and newsletter channels

Weeks 3–4

• full website design and development
• content refinement
• photo integration
• launch of new website

Ongoing

• monthly communications support
• website updates
• graphic design support
• fundraising and marketing strategy meetings

Pricing

Website + launch package

$6,000 one-time

This includes:

• Welcome Baby Bag landing page design
• flyer design
• website redesign and development
• photoshoot
• visual brand refinements
• messaging support

Payment terms:
50% due upfront
50% due upon completion

Ongoing communications support

$1,000 per month

This includes:

• social media
• newsletter support
• website maintenance
• graphic design support
• bi-weekly virtual strategy meetings
• ongoing fundraising and marketing strategy

Billing terms:
Billed on the 1st of each month
Month-to-month agreement
30-day notice required for cancellation

Why Sky Collective

Sky Collective specializes in helping mission-driven organizations build communications systems that are both beautiful and practical.  We understand that for organizations like ILoGH, communications is about building trust, helping people understand the mission, and creating tools that make growth possible. Our goal is to give you a communications foundation that works now and supports where you are headed next.

Closing

Imagination Library of Greater Houston is doing meaningful, high-impact work for children and families across this region.

This proposal is designed to help your communications match that impact.

By moving quickly on your landing page and flyer, building a stronger website in the next few weeks, and activating your communications channels at the same time, we can help ILoGH build immediate momentum while creating a stronger long-term foundation. We would be honored to partner with you in this next season.