Marketing Proposal

A Tenant’s Perspective. A Boutique Marketing Partner.

As a current tenant of The Cannon, our team at Sky Collective brings a unique, insider perspective to this partnership.

We’re not just marketing Cannon spaces—we actively experience them.

Operating weekly across multiple locations—including Downtown, Memorial, and Cannon West—we’ve seen firsthand the consistency, energy, and value of the Cannon ecosystem. That gives us a distinct advantage:

We understand both the product and the customer journey from within.

Our goal is simple:
Increase tenant retention and accelerate new tenant conversion through a strategic, content-driven, and experience-led marketing approach.

A Three-Pillar Growth Strategy

1. Turn Foot Traffic Into Tenants

Cannon West Headquarters sees a high volume of weekly foot traffic through events, meetings, and community gatherings.

The Opportunity
Many visitors experience the space—but leave without a clear next step.

Our Strategy

• Install intentional, well-designed signage throughout event spaces
• Create immediate conversion tools:
  • Flyers and brochures with:
    • Clear pricing tiers
    • “Book a Tour” QR codes
    • “Find a Cannon Near You” messaging
• Position Cannon as:

Accessible anywhere—there’s likely a location near you

The Outcome

• More tour bookings
• Increased event space rentals
• Higher tenant conversion from existing traffic

2. Drive Local Growth Through Geo-Targeted Ads

Not all Cannon locations face the same occupancy challenges.

The Opportunity
Run highly targeted campaigns to support underperforming locations.

Our Strategy

• Deploy geo-fenced digital advertising by location
• Create custom, location-specific creative:
  • Example: Montgomery audience sees Montgomery-focused messaging
• Highlight:
  • Local amenities
  • Community culture
  • Workspace offerings
• Build clear pathways to:
  • Book tours
  • Explore other Cannon locations

The Outcome

• Increased awareness in key markets
• More qualified local leads
• Improved occupancy across locations

3. Activate the Community as a Referral Engine

Cannon already excels at building community.

The Opportunity
Turn that community into a powerful growth engine.

Our Strategy

• Launch a structured referral program:
  • Incentives (rent credits, perks, recognition)
• Position members as:

Business leaders inviting others into a thriving ecosystem

• Integrate into:
  • Newsletters
  • Member portals
  • On-site experiences

The Outcome

• Higher retention
• Stronger community identity
• Consistent, high-quality referrals

How We Work

Sky Collective operates as a close, fractional extension of your internal team—not a replacement.

We bring:

• Strategic marketing leadership
• A tenant-informed perspective
• Consistent, high-quality execution

Our Workflow

• Weekly or bi-weekly check-ins (30 minutes)
• Ongoing collaboration with your internal team
• Continuous optimization through feedback loops

What We Deliver

Advanced Marketing Package — $2,000/month

Designed to balance strategy, content production, and execution across all platforms.

Content Creation & Publishing

• 3–4 social media posts per week
• Monthly content calendar
• Platform management (Instagram, Facebook, etc.)

Digital Presence

• Website maintenance & updates
• Baseline SEO improvements
• Newsletter creation & distribution

Visual Content Production

• Quarterly video shoots
• Bi-monthly photography sessions
• Coverage of:
  • Events
  • Community moments
  • New locations

Marketing Collateral

• Digital ad assets
• Print-ready flyers and brochures
• Location-specific promotional materials

Why This Works

This strategy creates a full-funnel marketing ecosystem:

Top of Funnel
Foot traffic + digital ads → Awareness

Mid Funnel
Content + tours → Consideration

Bottom Funnel
Referrals + clear CTAs → Conversion

Retention Layer
Community engagement → Long-term loyalty

Investment

Our Advanced Package provides a cost-effective, full-service solution combining:

• Strategy
• Content production
• Execution

All under one integrated approach—designed to scale with Cannon’s growth.

Let’s Build This Together

We believe in Cannon because we experience it every week.

This isn’t just marketing support—it’s a partnership rooted in shared belief in the product and its potential.

Go Team.

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